Wholesale Pricing and Unmatched Support Services Simplify Radiant Heat Installations for Contractors

When I first learned about ProLine and their wholesale pricing discounts, I figured I’d be an idiot if I didn’t check out their radiant heating products. Sure, the prices of their products were tempting, but before I jumped on the bandwagon, I did my homework. I decided to ask around and learn more about the quality of their products.

After some investigating, I was pleasantly surprised to learn that the quality of ProLine’s self-regulating roof de-icing cable, driveway snow melting cable, and system components was pretty much equal to those of the industry’s top, established manufacturers. In some cases, the components were exactly the same, and in other cases, the argument could be made that ProLine’s quality was even better than that of the industry heavyweights. Could it be that the old guard had become a little complacent? Who knows what the reason is, but it’s apparent that just over a decade ago, ProLine burst onto the scene with a vengeance. Fortunately, their arrival has benefitted contractors and construction professionals throughout Northern America.

ProLine works with contractors and building professionals, but distributes through wholesalers, so the prices are significantly discounted. The wholesale pricing was a key strategy that allowed ProLine to make its introductory splash in the industry, but the company rounded out its business plan with its commitment to offering top-quality products, backed by unprecedented customer support services.

Who Does That?

Personal end-user customer services from wholesale suppliers were virtually unheard of back in the day, but ProLine has changed the game. The typical business model for wholesalers is one that omits the need to accommodate any customer service needs of the end user. But ProLine flipped that rule upside down. ProLine includes services such as professional system design, free installation training, and technical support. By offering those services, ProLine changed the wholesale scene, and the company continues to take the lead when it comes to customer service. By consistently providing the best quality products, backed by comprehensive customer support services, ProLine has established itself as an industry leader, and a provider upon which construction professionals can rely.

ProLine snow melting systems feature durable heat cable off the spool or in mats. The cable off the spool is available for installations with 3- and 4-inch spacing (and custom spacing upon request) to create the ideal custom wattage per square foot for the customer. The snow melting heating mats feature cable that is pre-spaced for accurate spacing and fast, easy installation.

Heated driveways are easy to customize and install. ProLine systems have been installed to keep public transportation hubs clear of snow and ice, as well as to heat driveways, ramps, outdoor steps, parking areas, and more.

ProLine is also one of the largest suppliers of self-regulating heat cable. Self-regulating heat cable is typically used for roof de-icing applications as well as pipe trace free prevention systems. Several types of cable are available for a wide variety of de-icing needs. A thin, low-voltage heating panel that can be installed under roof shingles is also available. The popular system is often used to keep entire roof eaves and valleys free from snow and ice.

In addition to its many custom outdoor applications, ProLine is also a popular supplier of radiant floor heating systems. A variety of heating elements and system components are available. ProLine floor heating systems range from thin heat cable to paper-thin “film” heating mats that can be installed directly under floating floors, without the need for adhesives or mortar. To learn more about ProLine Radiant’s floor heating options, contact a radiant heat expert today, at 866-676-9276.

Backed by Professionals

Being in the construction business, I’ve learned that in my line of work, it’s either feast or famine. Sometimes I can barely keep up with demand. Other times, well . . . let’s just say that when business is slow, the more extensive my honey-do list at home is. Funny how it always balances out that way.

A few years ago, when I first read something ProLine Radiant had published about contractors adding revenue by offering radiant heat installations, I barely skimmed over the content. But knowing how temperamental the building industry is, I figured, what the heck, it wouldn’t hurt to learn a little more about this. I revisited the website and read more. It all sounded so easy – almost too easy.

Certainly, I loved the idea of “beefing up my bottom line”, but I was skeptical about taking on a service that I knew so little about. But I persevered. When a customer asked about adding a heated driveway to his dream home, I nervously blurted, “Sure, I can do that.” But later that night I didn’t get much sleep. I didn’t know all the details about a installing a radiant heated driveway. Would it be a hassle? Would it really be worth my time?

I contacted ProLine and quickly began feeling better about my decision to take on the project. ProLine isn’t your typical wholesale provider. While they only provide the materials through a local electrical wholesaler, I was thrilled with the pricing; and their customer service blew me away. I didn’t just receive discounted driveway heating components, I received system design and support services that were second to none. I’d read about their “industry-leading” customer services, but let’s face it, everybody brags about their service, but few actually provide the service they brag about.

Despite being a wholesale provider, ProLine reached out to me and provided FREE installation training. I was able to take the training at home, on my computer via video conference. My instructor was nothing short of outstanding. He took time going over every aspect of my custom installation and answered all my questions. After I completed the training, he gave me his number and insisted that I call if I encountered any unforeseen issues during the installation, or had any other concerns. He was absolutely genuine, and I felt like I had an expert insider whom I could contact at any moment if I had any questions. Having access to that expertise gave me a great deal of confidence to move forward with the installation.

Another service that ProLine offered was their system design. ProLine created a detailed design and layout of the system. This AutoCAD® not only showed the exact layout of the heat cable and other system components, but it contained all the electrical information for my electrician. It was a foolproof document that laid everything out for me. It not only showed the layout of the system, but included information such as the materials, proper load calculations, breaker sizes, number of breakers, etc. ProLine took care of all the legwork behind the installation. Much to my relief, I didn’t have to be a radiant heat expert. I had access to the best experts in the industry. It felt like the whole installation was a team effort, and ProLine took care of all the heated driveway details, which freed me up to focus on the things that I do best.

I’d read about the benefits that contractors could enjoy by adding radiant heat installation to their services, but I honestly didn’t think it would be this easy. For years I avoided “the hassle” of adding radiant heat installations to my list of services. Heck, years ago I even turned down a job because I felt unqualified, and a bit intimidated, to install a heated floor. Oh, if only I’d known.

Now I know that installing a radiant heat system can still be intimidating for first time installers, but I discovered that it all depends on who is providing you with that system. I suppose one could run down to Home Depot and grab some heat cable, and then offer customers a radiant heat installation, but I’m in business for the long haul, so I want to do things right. I’m going to stick with experts who I know have my back. I like knowing that there’s a deep well of expertise that I can draw from if I need. Sure, I love the discount pricing, but most important to me is being able to tap into ProLine’s experience. I have a team of radiant heat professionals that I can rely on. Ultimately, this benefits my customers and my business. I get the jobs done quickly, and I get them done right. As any other professional in my line of work will attest, there is no better way to ensure a successful future than by amassing a growing list of satisfied customers.

Working with ProLine has proven to be a smart business decision for me. I like telling customers, “Sure, I can do that,” rather than turning down work. I may not get as many days off as I used to, but that’s okay. The chores at home can wait. Plus, I always have retirement that I can look forward to.

For more information about wholesale floor heating, snow melting, and roof de-icing products check out ProLine’s website. If you’re ready to explore the options and learn how you can expand your business, contact a ProLine professional today at 866-676-9276.